Martin Frid-Nielsen, Founder
Chief Product Officer and Chairman of the Board of Directors
Martin is responsible for setting direction for all dimensions of the product strategy including operations, functionality and user experience. He brings extensive start-up and larger company experience to Soonr. He spent 3 years in various executive positions at enterprise software provider Merant including VP of Development, and was actively involved in selling the company to Serena for about $400 million in 2004. Prior to joining Merant through an acquisition, Martin was at NetObjects for over six years, where he was the VP of R&D since founding and through its IPO in 1999, he was instrumental in defining and creating the company's leading web-authoring product NetObjects Fusion. He was also a principal of Hilltop Software Technologies, a provider of pre-internet communication applications and consulting services. Prior to that, Martin spent ten years at Borland International in senior engineering and program management positions. Products included Sidekick 1.0 & 2.0, the company's hit personal information organizer that created a new market category, Personal Information Management. Martin is a named inventor on four (4) U.S. Patents related to data synchronization and web authoring technologies.
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